I can't edit the url, but I have changed the directory name, and the forum title, which is what counts, I think.
I mean if you type in Pokemon X and Y Central now in Google, you'll find us. My goal is to do the same but for forum.
I'll add the new trailer tomorrow, I saw a bit swamped tonight.
Keywords for Google are in tags in the HEAD tags of an HTML.
Google also looks the index.html for reference.
Other things come in play too.